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Market research firm Gartner predicts that by 2026 one-fourth of people will spend at least 1 hour a day in metaverse worlds. We list 5 key steps to help you take your brand into the metaverse.

BaseCreate has been appointed to reposition Leighton Asia for the future. We will help the construction leader evolve its brand strategy, brand identity and website.

Brand loyalty is all about perception. We run down 9 Strategies to increase customer loyalty to your brand.

Brand voice is your brand's distinct personality – the unique way it communicates your purpose and what you stand for. We cover 5 key insights to help you create your brand voice.

In this article, we run through the key points of conducting a brand audit, an assessment tool used to gauge a company's brand position in the market, its effectiveness, and growth potential.